By Carly W at July 30 2019 12:20:58
Why do you need to know these percentages? As your sales increases or decreases, your material cost, labor cost, and variable expenses will track accordingly. They will track very close to the same % as your current business. As an example, let's say your current sales is averaging 贄ꯠ per month and your material cost is averaging ฤꯠ per month. That's 20% of your sales (ฤꯠ ÷ 贄ꯠ = 20%). So, what would your material cost be if your sales were averaging 赨ꯠ per month? It would still be 20% but it would be 20% of 赨ꯠ or ุꯠ. So with these percentages, you can project your material, labor and variable expenses. See how it works?
Now let's say you estimate your conversation rate to be 3% of turning leads into paying customers with the advertising method you're going to use, how many leads would need to contact to get 387 customers? Simply divide 387 by 3% and you get 12꽭 leads you're going to need to contact. Then the question is; is your market going to be big enough to provide you with 12꽭 leads for the next year and how many will you need each of the following years?