By Rao at June 03 2019 00:12:49
It's like planning backwards. 1. Determine what you want in life 2. Figure out what your business would need to do to give you that life. 3. Figure out how long it would take you to reach it. 4. Figure out how big of a market it would take each of the years you're planning for. 5. Then see if that market is big enough. Isn't this a much better way to go about planning your business? Shouldn't your business be designed to give you want you want instead of you working yourself to death just hoping for the best? So how would you go about calculating all this?
Now let's say you estimate your conversation rate to be 3% of turning leads into paying customers with the advertising method you're going to use, how many leads would need to contact to get 387 customers? Simply divide 387 by 3% and you get 12꽭 leads you're going to need to contact. Then the question is; is your market going to be big enough to provide you with 12꽭 leads for the next year and how many will you need each of the following years?