By Hoge at July 09 2019 17:08:55
Another consideration. Should the business plan be a document that is focused on selling an idea for a product or service? For many years I worked in a company that did not want anything in a business plan that could be construed as showing a bias towards or against a project. The mantra was to only present facts in the business plan. The Operations Research Department was there to review the analysis as being unbiased. To handle the "what if" scenarios or sensitivity analysis we prepared a supplemental analysis documents which were mostly financial oriented. Personally, I like a factual approach and use the presentation of the final document to point out the conservative aspects of the content.
The author runs InkSeal Business Plan Services, a company based in Toronto, Ontario, Canada, that writes and edits business plans, provides technical writing services and Internet marketing (SEO, etc.). InkSeal has a team of half a dozen other writers and editors to serve clients all over Canada, the USA and beyond.