By Cruz at September 14 2019 03:17:47
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping_through_the_hoops, suggested by some old business professor who probably never held down a "real" job anyway. Maybe it's okay as an assignment for an MBA class, but it would be just too confining and irrelevant for today's fast_paced business environment. Anyway, you're ready! You've thought about this business venture for a long time and talked it over with friends and everybody agrees it's a great idea. Best to strike while the iron is hot!
Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.