By Rao at August 03 2019 16:59:19
As an example, let's say your current average number of transactions per month per customer is 3ǌ. Which says on average each customer does business with you 3 times each month. You could calculate how much more profit you would get if you could increase it to 3Ǒ. And I can tell you that would probably be enough to meet your plan. And if that did generate enough profit, all you would have to do is maintain everything else; sales, expenses, labor, average dollar sale, etc, and then just figure out how you could increase your transactions from 3ǌ to 3Ǒ. Maybe it could be with some type of promotion that would get customers to come in more often.
Average Selling Price _ Now when you calculate your average selling price which is your cost of sales (material + labor) divided by Ƒ_gross profit), you can determine how many customers you would need and then come up with what you think your conversion rate would be for converting leads to customers, you can determine how many leads you would need. Then from this and with the aid of the U.S. Census Bureau and some basic research on your own you can actually have a pretty decent idea of what size your market is and is going to be in the future so you can see if it will support your business plan or not.