By Rao at August 23 2019 02:21:39
What is a business plan? A business plan sets out the method for running a specific activity over a specific future period. Why are business plans needed? Business plans are needed essentially for the four following reasons: 1. A formal, explicit document of the planning process; 2. A request for finances; 3. A framework for approval; 4. A tool for operational business management.
I mentioned the financial aspect of a plan earlier, so let me add this. Another fact about financials to consider: not all business activities are about making money. Point being, in most enterprises financial considerations are centric to the document. But there are some other considerations. For example, a few years ago I wrote a plan for a new subsidiary that was focused on developing an inventory of patents. The potential financial returns were years into the future. Those patents may or may not ever have commercial value. Another example is a non_profit enterprise that has need for a complete roadmap for growing their profile in a market, of which a marketing plan would be the centerpiece.