By Hoge at July 22 2019 17:40:55
What should be included in the business plan? Without being too prescriptive, there are certain necessary elements which need to be included. Such elements are: · Preliminaries _ such as contents, contacts and definitions; · An executive summary; · A description of the business; · A review of the market, the competition and market positioning; · The vision, mission and objectives; · The corporate strategy; · The plan for developing the products and services; · Financial projections; · An outline of the risks and opportunities; · A conclusion.
Remember the proverbial expression 'not seeing the wood for the trees'? You need to see the 'wood' first, then delve in and start examining the individual 'trees', meaning the individual items which you will be breaking down later. So a great point is to make sure that you have that overarching vision _ and if you cannot find one, then maybe it is an indication that you are obsessing on a few technical aspects that do not necessarily make up a whole business as you had imagined it. A business that makes sense and is going to be sustainable in the future is one that has that clear vision within which all the smaller parts contribute to make it successful.