By Sheila E at August 03 2019 09:40:26
Make sure you are researching each point of your budget, make sure that you are giving it context and it makes proper sense within your overall plan.
Then there are the moments when something seems to be going wrong, when one or more areas of the business just don't seem to be working. Cash flow is anemic or the marketing message is flat. Perhaps customers have shown a marked interest in only one particular product or service, ignoring all your other offerings. This means it's time to revisit your business plan, more precisely it's time to revisit the questioning process that helped you craft your plan.