By Rao at September 06 2019 07:57:19
What should be included in the business plan? Without being too prescriptive, there are certain necessary elements which need to be included. Such elements are: · Preliminaries _ such as contents, contacts and definitions; · An executive summary; · A description of the business; · A review of the market, the competition and market positioning; · The vision, mission and objectives; · The corporate strategy; · The plan for developing the products and services; · Financial projections; · An outline of the risks and opportunities; · A conclusion.
It's always amazed me how most businesses, even very large ones, talk about how much their sales are. You hear comments like, that's a บꯠꯠ company. But what's a บꯠꯠ company if it has no profit. Now I do admit that 2% net profit of บꯠꯠ is a lot bigger than 2% of ũꯠꯠ but most likely the large one carries a lot more headaches too.