By Barbara R at August 07 2019 15:14:00
If an online business, you need to go into detail how you will attract customers to your website. General statements like "I will use Face Book ads and email marketing" will contribute almost nothing to helping your cause unless you have detailed statistical analysis of tests you have conducted or of another similar business you have been associated with. If you do not have any data upon which you reference your estimates, it could show lack of proper thought to the remainder of your business plan.
Make sure you are researching each point of your budget, make sure that you are giving it context and it makes proper sense within your overall plan.