By Carly W at September 05 2019 04:59:08
What's more important, sales or profit? Profit is what generates your salary. You could actually make more profit with less sales. Less sales could actually be less work. The most important thing for a business is to make money. That's profit. Now some might say, I don't care so much about making a lot of money. I like the freedom of owning a business. Well that is probably true, but if you don't watch your profit, you might lose that freedom.
Then there are the moments when something seems to be going wrong, when one or more areas of the business just don't seem to be working. Cash flow is anemic or the marketing message is flat. Perhaps customers have shown a marked interest in only one particular product or service, ignoring all your other offerings. This means it's time to revisit your business plan, more precisely it's time to revisit the questioning process that helped you craft your plan.