By Sheila E at August 23 2019 17:37:56
Second, decide what you want your salary to be. Third, determine how many years in the future you want to plan for. Fourth, you will need to know: 1. What % is your material cost of sales 2. What % is your labor cost of sales? 3. And what % is your variable expense of sales?
Marketing Analysis/Strategy: The next thing to write (after the general description) should be your marketing strategy. For new or existing businesses, market analysis is an important basis for the marketing plan and will help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the future. New businesses have a greater challenge _ they will rely more on market research using libraries, trade associations, government statistics, surveys, competitor observations, etc. In all cases, make sure your market analysis is relevant to establishing the viability of your new business and the reasonableness of the sales forecast.