By Sheila E at August 15 2019 14:17:16
Organization and content of the business plan will evolve as it is prepared. For example, if the driving force of the plan is marketing or sales then a preponderance of the analysis and plan_of_action section will be more up_front and sales oriented in tone. With business plan's the world is your oyster; think from the center out to the edges and think outside of the box.
Now as I said, there are many other reasons too. After graduating from college, I started out in manufacturing as an engineer in a pretty large company and now, 45 years later, retiring as a of Director of Manufacturing, I have discovered an awful lot about business. Not only did I learn and teach a lot about business, I worked with small business owners as well. I've learned that it comes down to this. Too many owners work hard in their business but less on their business.