By Rao at October 03 2019 00:28:39
Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.
Develop Non_Capital Initiatives: Each project initiative should have a corresponding project plan that monitors whether it will be completed on_time and on_budget. The importance of the detailed project plan is to accomplish the following: a) identify all the steps to be completed; b) establish a realistic timeline for each step; c) identify and allocate the necessary resources for accomplishing the initiative; d) ensure that the initiative has been vetted for departmental inter_dependencies and potential conflicts; and e) ensure that the initiative is in alignment with the overall strategic plan.