By Connie D at August 13 2019 07:56:04
Another consideration. Should the business plan be a document that is focused on selling an idea for a product or service? For many years I worked in a company that did not want anything in a business plan that could be construed as showing a bias towards or against a project. The mantra was to only present facts in the business plan. The Operations Research Department was there to review the analysis as being unbiased. To handle the "what if" scenarios or sensitivity analysis we prepared a supplemental analysis documents which were mostly financial oriented. Personally, I like a factual approach and use the presentation of the final document to point out the conservative aspects of the content.
Maybe it would be much better to have focused on profit than sales. What if profit had been the focus instead of sales. What if this could have been the result? บꯠꯠ x 2% = 赨ꯠ profit ũꯠꯠ x 25% = 趚ꯠ profit