By Sheila E at September 07 2019 10:36:16
I often see people split into two camps. On one hand those who almost ignore competitors in their business plan, because they do not want to think about the issue yet and feel so confident they have a great idea for the market regardless. But I recommend not being overconfident when it comes to competitors. They are still there for a reason, they are still around and in business for a reason, so view them with that in mind.
Make sure you are researching each point of your budget, make sure that you are giving it context and it makes proper sense within your overall plan.